Fast Food Buissiness

Fast food calls for fast business

  Post-globalisation in India, the organised food service industry has finally made its mark. The total out-of-home consumption is estimated at Rs 40,000 crore, while the organised food retail services market is estimated at Rs 3,000 crore. 

   A booming economy, coupled with a growing affluent middle class, has significantly increased the purchasing power of people. The lifestyle habits have shifted from austerity to self-indulgence. These are some of the several changes in the demographic structure of the country that are changing several trends, food being only one of them. 

   Organised retail, besides benefiting the consumers by way of competitive product pricing and quality service, is introducing the Indian consumer to a shopping experience and service levels like never before. The industry is also providing a lot of employment opportunity in several areas. 

JOB OPPORTUNITIES 

At the entry level, a fresh employee with a class XII qualification starts as a team member (TM). TMs, most often, start as safe delivery persons (SDPs) or customer service representatives (CSRs). Promotions for team members are rapid. With a combination of good performance and upon adding more skills, a team member can get up to two to three promotions in the first two years’ time. There are nine levels in the operations structure — five at the TM level and four at the store management level vis-a-vis associate store manager, assistant manager, senior assistant manager and finally the store manager. The store manager moves on to take up the responsibility of four-five stores as a district manager. He reports to an area manager/zonal manager responsible for over 10 to 20 stores. Finally, we have the regional manager looking after the operations of the entire region. 

   As regards the eligibility, TMs need to have successfully completed class XII, while for managers, a hotel management degree/diploma/BBA/graduation along with around four years of experience in the same industry are required. Freshers are considered for associate manager posts. Fast food chains have a lot of opportunities for part-timers and people who want to work only on weekend shifts. 

FUTURE PROSPECTS 

As regards remuneration, it varies depending on the individual and there are no hard and fast rules. It depends on one’s capability as to how one can climb the corporate ladder. 

   For most progressive organisations the attitude to learn, challenge and grow is the most refreshing quality. While skills and capabilities come with experience, it’s the inherent attitude in an individual that sets apart the leaders from the followers. What is indispensable is also passion, hard work, integrity and a genuine feel for consumers. These qualities cannot be taught and have to come from within an individual.

 

 

 

  Sunil Sharma

    Moderator

Dil Se Desi Group

            &

www.dilsedesi.org

Academic Programs in Demand

EVOLUTION REVOLUTION

 

ACADEMIC PROGRAMMES THAT HAVE EVOLVED IN TANDEM WITH THE INDUSTRY AND MARKET DEMANDS TO PROVIDE STUDENTS WITH AN ADDED ADVANTAGE

INTERNATIONAL CHEF DIPLOMA 

Institute of Hotel Management

 The four-semester International Chef Diploma will include two semesters of teaching at the Institute of Hotel Management (IHM) Mumbai, then two semesters of teaching at George Brown College, Toronto, Canada, followed by paid internship (Industrial Training) at Canada (Canadian - Culinary Skills Work Study Programme).This new chef-training programme will provide a candidate an accredited Chef Training Certificate from George Brown College and a certificate from IHM Mumbai. 

   www.ihmctan.edu  

MASTER IN DESIGN ANIMATION 

Industrial Design Centre of IIT Bombay

 The Master in Design Animation programme at the Industrial Design Centre of the Indian Institute of Technology (IIT) Bombay strives to create experts, who will eventually emerge as leaders to influence the future of animation. It aims to draw upon India's rich resource of indigenous images and narratives for socially, culturally and contextually relevant animation. 

The programme would equip animation-makers with skills of international standards while offering scope for experimentation and explorations, using diverse media, techniques and tools. 

   www.idc.iitb.ac.in  

LLB (FIVE YEAR INTEGRATED PROGRAMME WITH EMPHASIS ON ENERGY LAWS) 

University of Petroleum & Energy Studies

 The five-year integrated programme with emphasis on power/electricity laws at the University of Petroleum & Energy Studies (UPES) is designed to develop a new generation of legal professionals, who will be adept at serving the legal requirements of the power industry. The eligibility criterion is minimum 50% marks at higher and senior secondary level (class X and XII), and admission criterion is the UPES Law Studies Aptitude Test (UL-SAT) followed by group discussion and interview.

   www.upes.ac.in  

MAIN MEDIA AND CULTURAL STUDIES 

Mass communication is one such field which is attracting a lot of youngsters these days and why not, when it has to offer such interesting career options in the fields, like various kinds 

of media — newspapers, magazines, radio, television, advertisements, public relations among others.Though its presence has been there since long but it is only in recent times that it's been able to earn due recognition. Efforts are on to add professionalism to different areas of mass communication, with many universities and institutions offering various professional courses. The subject covers a wide area, comprising closely related fields of advertisement, communication and public relations. Almost all kinds of establishments whether business, government or political are availing of services, offered by these industries, therefore an encouraging sign for those looking ahead to making a career in mass communication. As regards personality traits, excellent communication skills, being a good team player are important, besides being confident and hardworking. Other attributes vary depending on the area one pursues.

 Tata Institute of Social Sciences (TISS) Mumbai

 The MA in Media and Cultural Studies programme at the Tata Institute of Social Sciences (TISS), Mumbai will impart intensive hands-on training in video production, including direction, research, scripting, editing, camera and sound. It will also teach basic skills in community radio, graphics and web design. It offers a strong research focus that will enable students to produce documentaries and short films.Work opportunities would be in the areas of media and television production, independent media practice, media education, advocacy and research. 

   www.tiss.edu  

INTEGRATED MASTERS IN APPLIED SCIENCE 

Indian Institute of Space Science and Technology

 The Indian Institute of Space Science and Technology (IIST) was established with the objective of offering educational programmes to meet the requirements of the Indian Space Research Organisation (ISRO). It offers BTech with a specialisation in Avionics and Aerospace Engineering, and Integrated Masters Programme in Applied Sciences, with special emphasis on Space-related subjects. The curriculum for the five-year Integrated Masters in Applied Science offers rich content of theoretical science in the first three years and provides specialisation in Astronomy and Astrophysics, Atmospheric Science, Material Science and Remote Sensing and GIS with stress on experimental studies in the last two years. Students who successfully complete the academic programme with a first class will be absorbed as Scientist/Engineer SC in ISRO with a service condition of five years. 

   www.iist.ac.in  

POST GRADUATE DIPLOMA IN TOURISM AND LEISURE 

Indian Institute of Tourism and Travel Management, Gwalior

 The Post Graduate Diploma in Tourism and Leisure programme at the Indian Institute of Tourism and Travel Management, Gwalior covers a judicious mix of tourism and leisure-specific knowledge and skill inputs, being developed in the background of the fast-evolving tourism scenario. The programme is approved by AICTE and equivalent to an MBA programme. The scope and diversity of tourism and leisure segments is such that the programme will lead to a variety of employment options and growth avenues, not only in a business organisation, but also in self-employment and/or in carrying forward family businesses in this field. 

   www.iittm.org

INTELLECTUAL PROPERTY RIGHTS AND TECHNOLOGY LAW 

Rajiv Gandhi School of Intellectual Property Law

Intellectual Property (IP) and technology law education had never been emphasised in the curriculum of legal education in India before the Rajiv Gandhi School of Intellectual Property Law started functioning from the academic year 2006. The school is the first of its kind to impart legal and IP education within the IIT system .The school offers six-semester, three-year full-time residential LLB leading to the degree of Bachelor of Law with specialisation in Intellectual Property Rights as per the requirements of the Bar Council of India. 

   www.iitkgp.ac.in   

FIVE YEAR INTEGRATED MASTERS (MS) PROGRAMME - SCIENCE 

Indian Institutes of Science Education and Research

The government of India had established Indian Institutes of Science Education and Research (IISER) in 2006.Three of these institutes are functioning in Kolkata, Pune and Mohali and two more will start functioning from this year at Bhopal and Thiruvananthapuram. At the IISERs, teaching and education will be totally integrated with state-of-the-art research, nurturing both curiosity and creativity in an intellectually vibrant atmosphere of research. Each IISER is an autonomous institution conducting its own Masters and Doctoral programmes. Students are encouraged to work on research projects during the vacation periods in the first four years of their Masters programme in various research institutes outside IISER. 

   The programme integrate the conventional Bachelors and Masters programmes for a more holistic science education, bringing together the conventional disciplines in biological, chemical,mathematical and physical sciences. The programme stresses on the unified nature of science and train by some of the best practitioners of science in India.The students take part in research activities, both in IISER as well as at other leading laboratories of the country, thus providing them a symbiotic relationship between conventional education and research. 

www.iiser-admissions.in  

 Sunil Sharma

   Moderator

Dil Se Desi Group

&

www.dilsedesi.org