Thursday, March 12, 2009
Just fasten your seatbelt while I tell you about this exciting new area of law that will combine your professional specialisation and your interests.
Eligibility for admission to this programme is matriculation (55%) or matriculation with an ITI certificate/certificate in motorcycle service & repair from Ignou. Candidates should be employed in Central or state-level, public or private manufacturing industries or in other related organisations employing similar manpower. Otherwise they should be self-employed in an equivalent capacity.
Our daughter who has been a merit-holder throughout, went to Canada to pursue her higher studies in biology. She is now doing research in McGill University while teaching there. We want her to come back now. However, she is refusing to do so because she says there are lesser opportunities for research in India. And even those that exist, don't pay well. Could you please suggest something she can do here that could be equally satisfying?
Why not. Better late than never, India has decided to kick-start a talent hunt to strengthen its research base in high-end biomedical research field in the country's laboratories. Under a joint initiative between the department of biotechnology and UK’s Wellcome Trust, the government is offering lucrative packages to attract the best Indian-origin talent across the globe to augment its R&D base.
It's very essential to have a good command over the English language both for clearing the written exam as well as the GD and Interview for admission to management courses - particularly the good ones.
A BUFFET OF OPTIONS
What does it take?
It takes knowledge, hard work, consistent research, perseverance, an open mind, the ability to multitask, and an unwavering passion, in order to grow as a food writer. There is no formal training course to be a certified food writer. The career is ideal for those, who learn from observations and thrive on their ability to turn their passion for food into incisive commentary.
If you are an employee of a publication, as a full-time journalist, you stand to earn as much money as your peers. As a freelancer, your income is entirely dependent on how much work you can do, which may mean anything between Rs 1,000 for an assignment, to a five-figure salary per-month. Ghildiyal reveals, “Reputed publications will rarely have qualms about paying fairly. If you think your work is worth more, do not hesitate to demand your price.”
An aspirant can expect fantastic prospects in this field due to burgeoning food and drink production, consumption, meagre competition, and the different media open to them. As Ghildiyal reveals, “I, for one, discovered food writing while on a sabbatical from my job, when surfing the internet and experimenting with blogging.”
What does it take?
If you want be a food photographer, knowledge about food, a good aesthetic sense, and patience and perseverance are must haves. “You certainly cannot be dispassionate about it,” observes Bharat Bhirangi, a food photographer, adding, “You need to have excellent aesthetic sense, as food has to be shot with props like crockery, table linen and cutlery, among other things.”
“The requirement for good quality visuals is definitely on the rise,” avers Bhirangi. As Valsan states, “There is a growing interest in exotic food. The future can only open up more possibilities.”
What does it take?
Saba Gajiyani, a food stylist and photographer, whose portfolio boasts of leading national and international clients, advises, “The ideal way to pursue a career in this field is to study hotel management, and use your knowledge about food and your aesthetic sense to make a mark in this niche area.” Though tweezers, hair dryers, spray bottles and cotton balls are common objects in a stylist’s kit, there is no specific method for food styling. A stylist is as good as his creative best.
A career in the food industry is not only gastronomically pleasing, but can also be an economically rewarding and personally satisfying option, whether you opt to pursue writing, teaching, styling or catering. No facet of food is dull for gourmands, with their voracious appetite for the best that food has to offer.
‘Innovation drives excellence in action’
"IMAGINATION is more important than knowledge," said Albert Einstein - the physicist who gave the world the theory of relativity.
Call them innovation, intellectual capital or intangible assets as financers call them, ideas are of such paramount importance that we live and die by them. Some smart ones have helped countries tread the trail of success, while some other flop ones have even lead to the fall of civilisations.
AMONG the primary reasons for people moving out of the advertising industry is the condescending attitude that prevails between the client and the advertising agency. "There is no real sense of ownership that the agency experiences or rather is allowed to experience in terms of the brand," says Gautam Shiknis, founder and managing director of Palador Cinema.
He elaborates: "I used to work for Saatchi & Saatchi and was fortunate to be working on a brand like Procter & Gamble (P&G). My team was instrumental in achieving the brand positioning for a number of P&G's personal care products, including Head & Shoulders. So, we all felt an emotional connection with the product and identified it as our brand. However, neither did the market acknowledge this nor did the client. Once, at a meeting with the P&G brand manager and a few others, someone from our agency alluded to Head & Shoulders as our brand. This had everyone, particularly the P&G brand manager, looking rather surprised."
Sen also cites creativity in advertising being sublimated by the client's brief as another reason for people leaving the advertising world. He adds: "Sooner or later, most creative people experience frustration and move out to other domains that offer more creative license."
Another trend that she points out is that people from creative divisions are most likely to change careers. " But, this change isn't as much about the job as it is about the person. Creatives are restless by nature, which is probably why they are most likely to change careers," she explains.
Adding to the same, Rahul Ghosh, creative director, TBWA-Mumbai, says: "A career in an advertising agency exposes an individual to multiple domains like films, print, art and radio. However, there is not much scope for specialisation. Hence, the people who want to specialise in one domain eventually venture out. For instance, people who are interested in artwork set up their own design studios, copywriters go onto scriptwriting for films and so on."
Highlighting the scope for improvement in the HR department, Shiknis adds: "At present, the HR division is very restrictive in its scope and does not go beyond issuing appointment letters. This needs to be changed." And according to Sen, "The HR division should work closely with the management to map out growth opportunities within the agency for individual employees."